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WORKING CONDITIONS

The working conditions, which describe the details that help the advertisers before they start off an effective communication campaign and ensure an efficient project has been developed, are given below.
  • Reservation
  • Visual Audit
  • Specifications & Amount
  • Print Size
  • Execution & Poster Delivery
  • Campaign Photos

Definite Reservation

If the product type and amount, and the budget are confirmed in writing or via e-mail, then the reservation is definite.

Optional Reservation

This reservation is valid only for the 14 calendar days following the request. If the reservation is not confirmed within this period, then it is canceled. And in case there are less than 14 calendar days to the day of execution, then the optional reservation cancels automatically. There is no location, amount or price guarantee for the optional reservations that are not confirmed or converted into definite reservations within the given time.

Reservation Cancellation

If the reservation is canceled

  • within the 14-12 calendar days prior to the execution, then 25% of the campaign budget is billed;
  • within the 11-9 calendar days prior to the execution, then 50% of the campaign budget is billed;
  • within the 8-6 calendar days prior to the execution, then 75% of the campaign budget is billed;
  • within the 5-0 calendar days prior to the execution, then 100% of the campaign budget is billed. .

Visual Audit

The visuals should be in line with the Advertisement Ethics & Principles applied/to be applied by the Advertising Self-Regulatory Board, and Competition Board. The samples of the visuals that will be used should be shared with our sales units in JPEG format 3 days before the campaign date.

Print Specifications

City Light Poster and Bus Stop Shelter: 135g Matte Coated Paper

Billboard: 115g/sqm Matte Coated, Water-based, Blueback Paper

Scrolling Megalight: 120g Fibermark Paper

Non Scrolling Megalight: Vinyl

In case papers with different specifications than the ones stated above are used for printing, there may be issues such as wrinkling, fading, tearing etc. Şehir Işıkları cannot be held responsible from such issues.

Print Amount

20% more posters than the total number of campaign visuals for Billboard,
10% more posters than the total number of campaign visuals for City Light Poster and Bus Stop Shelter,
10% more posters than the total number of campaign visuals for Megalight should be sent.
The campaign period is assumed as one week.

Print Size

Information regarding size should be taken from the respective sales division. To avoid any error and mix-up regarding the sizes, the print measurements will always be shared in writing.

Execution Days

BillboardMonday - 9AM to 6PM
City Light Poster and Bus Stop ShelterWednesday - 9AM to 6PM
MegalightFriday - 9AM to 6PM

      Poster Delivery Days

BillboardUntil Friday - 12PM
City Light Poster and Bus Stop ShelterUntil Monday - 12PM
MegalightUntil Wednesday - 12PM

For the posters that are not delivered on time, 20.00TL per poster will be billed for Billboard, 10.00TL per poster will be billed for City Light Poster and Bus Stop Shelter, and 50.00TL per poster will be billed for Megalight as additional operational cost.

Campaign Photos

The samples of the campaign visuals' photos are shared within the 2 workdays and all are shared within the 7 workdays following the execution day.